Every site owner wants his resource to become successful. Success means a large number of regular users and visits to the web site, as well as the ability to receive income from the sale of goods and services from your resource. In this article, we will tell you about common mistakes that can reduce the performance of your site.
Long loading sites
To begin with, a site that takes a long time to load negatively affects search engine ranking and the success of the project as a whole. To improve site performance, it is important to optimize your web server. This implies a reduction in response time.
When searching for services on the Internet, most users expect the web site they visit to load in less than 2 seconds. If this does not happen, then it is obvious that the user will go to the next site in the queue.
Poor web design
To keep users on the site, you need to take care of an attractive design, convenient navigation, usability and more. The first impression plays a key role in increasing the flow of visitors. If you want the user to be able to achieve their goals, a clear connection must be established between him and the site. For example, text is one of the tools of this connection. Along with the content of your site, update an additionally outdated template and its design. Always adhere to new and modern technologies for the development of your project, because this is the basis of the foundation for its strengthening and successful promotion.
Not optimized for mobile devices
We live in the era of digital technology, people are completely dependent on smartphones. If you are looking for an answer to a question on the Internet from a mobile device and encounter inconveniences, such as an unresponsive site, then you will most likely just close the page and continue the search. Therefore, the ability to work on mobile devices is a must.
No one likes to spend a lot of time enlarging small text and images. According to users, the web site should be simple and easy to navigate. If the site is not suitable for mobile devices, this may be the end of the history of the project.
Moreover, web sites optimized for mobile devices in the search results are ranked higher and more than half of Google’s requests come from them. Also, the traffic of many advertisers consists mainly of visits from mobile devices. Users are 5 times more likely to leave non-optimized resources.
Today, most people cannot imagine their life without social networks. In almost every site, we conduct a campaign for the exchange of materials on social networks. And this is not surprising, since the exchange of links on social networks is an effective way to promote business and services. To do this, the site uses meta tags.
If you have pages on social networks, promote them on your site. This will help visitors realize that you are communicating with real people, and will also facilitate the choice of further interactions with you.
Not optimized images
Image optimization is the software processing of graphic files in order to reduce their size without loss of quality.
You must recognize that images are an integral part of every site, since a visitor visiting a site first of all pays attention to its graphic elements.
Large images, alas, reduce the speed of the site, which can negatively affect the number of visitors. Therefore, images should be compressed, but without sacrificing quality – be sure to check the original image and compressed. Thanks to image optimization, we can significantly reduce the amount of downloaded data and improve the site. The larger the compressed image, the faster the browser can show the page to the user.
Too many calls to action
Too many calls to action will have the opposite effect on your marketing results – they begin to confuse your audience.
Look at the design of the homepage from the visitor. Where would you click? There are many options and people get stressed when they have to make too many decisions. Best practice is to place only one call to the active surface of an open page.
If the user cannot find the link to go to any of the sections of the site, he simply decides that there is no such section. In addition, by clicking on a menu item, the user expects to go to the corresponding section of the site, and with the drop-down menus he has to choose again where to go.
Remember that the user expects horizontal navigation to be at the top and vertical navigation to the left. If there are few sections, do not use the drop-down menus. Most attention is drawn to the items that go at the beginning and at the end. Therefore, place all the most important in the beginning, and let the data for communication be the last item.
Competent web design is increasingly becoming the key advantage that allows you to break away from competitors. A clear understanding and observance of the basic principles of usability helps to strengthen the trust and loyalty of users, as well as create all conditions for successful interaction.