Time is ripe for brands to innovate & focus on technology’

Time is ripe for brands to innovate & focus on technology’

Time is ripe for brands to innovate & focus on technology’

While governments are putting away restrictions from the government, more brands are looking for fresh ways to engage with their clients. The assertion of a high level of safety is going to be the main ingredient in the innovations. For example, Starbuck India is planning to launch the first-ever drive-through store in India to create a possibility for clients to engage with the brand in a new way. An SME brand is using the power of Artificial Intelligence to optimize product listing and cataloging. This way it helps India’s offline sellers to do transactions online. The client’s habits in consumption have altered a lot and now brands have to update their sales for impressive ones after the lockdown period. 

e4m have contacted with marketing experts and asked them about various digital solutions and innovations that are essential for brands nowadays during the COVID-19. The Chief Marketing Offices in Edelweiss Tokio Life Insurance Abhishek Gupta believes each market field lives in a condition of changes in the whole ecosystem. 

Birth of idea
Birth of idea

Without a doubt, the digital sphere has turned out to be a popular way of living. Moreover, it plays a big role in the world after the coronavirus. Experts expect digital advisory in customer interaction for the insurance sphere.  To readjust conditions in the company Edelweiss Tokio Life has developed a solution that is called ‘DigiTools, that is created mainly to make the client’s interaction amiable, standardized, and at the same time personalized. The consumption of the information will go through mobile phones, 

Experts from Deloitte India believe that pandemic has implemented new rules of working processes and engagements. They add that the safety of their clients and their places for work is their top priority. There are advanced apps of technologies like cloud, omnichannel retail and the Internet of Things are going support managing your business in a protected way while checking if there is any drop in the performance and customer experience. Moreover, remote meeting and conferencing apps will smooth the communication between brands and their customers. An advanced supply chain with unique transactions of digitized resources will support you on the way of meeting their client.

Previously volatile conditions could push innovation, however, nothing big has shifted. Thus, it is a great time to concentrate their attention on technology innovations to not only fight for survival but also earn a good profit.

The experts have come up with three innovations that every world company should be concentrating on after the breakout.  The first one is a strong strategy for digital marketing. Nowadays clients are more interested in looking at products in an online store rather than a real one.   Of course, it can be quite strange for FMCG, however, it still created a great niche for some products. 

Time to innovate
Time to innovate

The second solution is your eCommerce website. It is always good to know that you can trust Amazon, Flipkart, and Nykaa, etc. to push your sales. However, first, you need to have a real online website. This way you gain more control over marketing and sales strategies, especially these days. 

The third and the last one is a concentration on advancement in a supply chain mainly because social distancing might develop a bottleneck. Thus, thy to rethink not only logistics but also manufacturing and, then, think about a strong and relevant approach. You can be quite lucky if your manufacturing is located in your country. 

Nowadays crisis offered an opportunity for pre-loaded devoted speakers who concentrated on retail vertical, Some companies decided to use technology though bringing followers through  ‘Shemaroo Devices Digital Experience Zone’ that provides quick access to the audio of Shemaroo speakers.  Clients can begin listening to their chosen content as the delivery will continue to work after lockdown is going to be lifted. Mishra said that they work with main retail partners to get their consumers to interest by building smart lessons from the Shemaroo Bhagavad Gita website.  They go on with developing relevance for retailers and their brands. 

Prashant Deorah, MD & CEO, Puretech Digital talked about major priorities for Manufacturing and Retail fields.  First things first, try new channels that clients want to engage with.  Moreover, he offered to streamline digital assets and dataflow. All organizations will have to assess some source of their product information or assets and update their implementing systems to manage and develop an only source of truth for the product information to allow all possible digital channels to open the same information whether it is product inventory or product churn. 

Finally, Salesforce has created a State of Marketing report where the company states that aside from an enhanced number of online users marketers in India are waiting that AR and voice technology will change the industry by 2030. Many experts hope that this will help to rethink and launch many businesses in the future.