The good-looking website is the face of your business which can attract more customers and boost sales while the poorly designed website can turn the clients away. If your goal is to increase brand awareness and grow your business you need to consider the ways how to distinguish the effective website from the ineffective one. We will provide some tips on how to develop a website that will bring benefits to your business.
The crucial components of the website
The first and foremost condition of developing the perfect website is to set your goal. You need to define the purpose of your website, whether you are trying to sell the product or service, or inform the users about your brand. The content of the website will greatly depend on your goals and purpose. The first step is to create a content map with the help of Word or PowerPoint or just a paper and a pen. Every page of your website should be dedicated to the general theme.
The website design should be evaluated according to several criteria: it should be clear, inviting, and appealing. The website design that is visually pleasing will attract more customers. The use of color is very important. When you are trying to draw the users’ attention to your website, mind the color palette you are using. The colors should not be too loud. The bold colors can be applied to the subjects on the website and the subtle colors can be used to the less important parts of the site.
The white space is the other important component of the website design. If you want the customer to focus on the block components of your website and make it look clean, you may use the negative space.
The good approach that helps to create a perfect website appearance implies comparing the website design to designing the space in your living room. If the room is has a lot of empty space, it looks unattractive and boring but the crowded room with too much furniture also creates an unpleasant feeling. The clean room that has the right balance between the number of items of furniture and decor is practical and comfortable for living. The same thing happens to your website. You need to try finding a balance when you apply the colors and color schemes to the design of your site.
Search Engine Optimization
Search Engine Optimization or SEO is the next essential component of the website design. It has a strong correlation with the number of visitors that your website will have in the future. If your goal is to make the site visible for the users by typing one or two words in Google, you need to create good meta desriptions, use strong keywords and geotagging images. If you apply this approach, your site will have more visitors and accordingly, more website traffic.
Your website should be easy to use. You need to keep this rule in mind while you are designing the website. The customers should be able to find the necessary information in the fastest way possible. Otherwise, they will leave the website soon. The pages of your website should have identifiable content because you have just about twenty seconds to attract the attention of the users.
The navigation plays an important role, so you need to include the buttons and headlines to identify the purpose of the website pages. The most important page of your website is homepage, so you need to think of its usability. The homepage should direct users to the other content on your website. For instance, if you are selling digital products, you may place the ‘Try for Free’ button on your homepage. This button will redirect the users to the page where they will be able to test out your product.
Maintaining the website
You need to update the content of your website constantly. Due to this reason, when you are developing the design of your website from scratch, you need to think of the ways how to provide access to your website for non-developers to place updates. You may use a platform like WordPress for this purpose. This platform and similar websites provide the opportunities to make the updates to your website if you do not have the coding expertise.
A successful business website
To generate success your business website should be developed based on the following criteria:
- clear and transparent explanation of your business;
- calls to action;
- social media marketing;
- minimal use of images from the stock platforms;
- automated payment system.