Digital marketing is any promotional activity that includes advertisements, social media posts, business-related emails, and any other content. Let us find out the driving forces in digital marketing that stimulate the customers to make a purchase of the product or service.
The terminology related to digital marketing appeared at the beginning of the 21st century as a part of the consumer world. However, this terminology existed together with the telegraphs, telephones, and radio but since that time the meaning of the term ‘digital marketing’ has changed greatly. Nowadays the concept of digital marketing implies the online activities, approaches, and platforms that are used by businesses or individuals to achieve their goals.
Why digital marketing matters
According to the statistics, more than half of the world population now is using the Internet. As technology improves and spreads into the less developed regions, the number of Internet users continues to grow. So, if you are a business owner, your potential customers are probably searching for your products or services online.
Every day a lot of people are searching for solutions to their problems on Google. A large number of these people are looking for the opportunity to purchase a product or hire the expert who will provide the services that solve their problems. This is the main reason why digital marketing is important.
Five types of digital marketing solutions
Digital marketing can be of many different forms but there are five major strategies that are the most useful if you want to take your business online.
Search engine optimization and content marketing
SEO or search engine optimization is one of the most essential approaches in digital marketing. You can use SEO to promote any type of content you create on the Internet – Facebook comments, blog posts, Youtube videos, or others. Social media marketing includes paying for placing some content in the top results pages and optimization.
Content marketing is an important part of the overall digital marketing strategy. It involves creating the content in various forms which include:
- social media posts;
- website articles;
The creation and sharing of the content is a part of any successful digital marketing strategy, so the content should be of high quality, valuable and engaging.
Social media marketing
Social media marketing or SMM includes the posts on Instagram, Facebook, Twitter, and other popular social media platforms. The regular posts can help to attract the audience, build the customers’ loyalty, and turn the visitors into the customers. The popularity of this form of digital marketing continues to grow over time.
Nowadays the most popular opportunity for pay-per-click marketing is the Google AdWords system. The working principle of this method is quite simple – you need to pay every time when somebody clicks on your advertisement related to some phrases or keywords. This approach helps to attract more visitors to your website and it works more effectively than the organic optimization practices.
Email marketing is used to promote some products or services and develop a relationship with customers. Email marketing allows businesses to keep their customers informed about new products and deliver marketing messages to the target audience.
The most popular formats of digital marketing
The different types of content are suitable for different goals and purposes. You need to conduct a research and analyze the best form of digital marketing that gets a lot of responses from the customers.
The most popular content used in digital marketing campaigns is textual. This is the content for websites, posts on social media platforms, pay-per-click advertisements, blog posts, and texts for email marketing. The textual content applied to your marketing strategy should include valuable information, proper SEO, and solutions required by the target audience.
Video content is now extremely popular on various platforms and can be in the forms of Youtube videos, videos for social media platforms, and others. Video content should be based on your goals and might include interviews with celebrities, cartoons, etc.
Graphic and display ads
One more approach that is often used in digital marketing strategy is the advertisements that are designed to draw the attention of the viewer and include a small amount of the information. These advertisements are widely used on social media platforms.