How to Determine a Target Market for Your Web Design Business

Among the best reasons why to run a web design process is the possibility to influence the final result of the product. Moreover, you have the possibility to choose with whom to work and change the fee up to your standards. Such a level of control can not be found anywhere else in the business. 

This is considered to be one of the biggest freedoms of working in a small agency or being a freelancer. You get to choose and create your path. However, how to decide which way you should go? Some designers before making their final decision, try this and that to know these paths more closely. As a result, they work with different kinds of projects with various budgets. Of course, some will concentrate solely on one niche. So, this is going to be the topic of our article. Below we offer you some nuances that you better take into consideration before making a final decision. 

Think about the tools you will use

Before choosing clients, remember to choose your tools in the web design business correctly. This decision will play a crucial role that later will determine the kinds of functionality from you and the workflow of any project. 

There are a lot of traditional paths anyone can use. For instance, someone might be interested in making use of self-hosted content management systems or CMS like Drupal or WordPress. You can also try Saas products like Wix, Shopify, and Squarespace.  As an alternative,  you can concentrate on advanced web applications that make use of React or other widespread frameworks. Remember, that if you choose one, there is no need to forget about the rest tools.

Offer projects within a certain smart price range

Money always should be taken into consideration in the world of web design. If you work as a freelancer, you still need to pay for your bills or you will even want to buy a sports car or beach house. In any way, you need to think through and plan each step. 

When you only start working in this sphere, you are always tempted to work on projects of any price range.  It is completely understandable because you need to earn money and create a portfolio. However, to develop your business you should not concentrate on practice. 

After a while, you will notice how each project supports or gets in the way of making money. Some low-budget projects will cost you even more if you decide to spend a lot of time on them. Thus, your main goal is to find out how much time you should spend on this or that project at a certain price. Only then you can set a specific baseline. 

Also, take into consideration the number of projects that you need to complete per one year to meet your goals. If you think that having 12 new clients per year is reasonable that leave it like that. However, if you need about 25 new clients in a year, you will have to rethink your price range. 

Find your clients and project types

Another important consideration from us is finding out the type of projects and clients you wish to work with. Whether they are related or not is up to you.

If you work as a designer and possess in-depth knowledge of a certain industry, that may give you an upper hand in the competition. For instance, if you are acquainted with the medical industry you will better know how to develop websites solely for hospitals and doctors. 

Target by size or industry

The benefit here is that you may become a well-known professional within this industry and build a great career. Marketing buzz can be quite effective when you have proven your knowledge and experience and even can show a list of satisfied clients. 

But then, not every designer will work in only one niche. In such a case, you should search for a business that can pay you within your price range. This can create a wide range of clients from a different sphere that can save your work from monotony at work.

Target by certain functionality

Do not forget that there are certain types of projects you are going to work with. Once again, you can work with various types or only with few ones. Your choice of projects will be strongly related to the types of tools you will use. For instance, if you decide to use WordPress, you might consider working only with WooCommerce shops. 

Much like choosing an industry, this strategy can help you position you as a real professional in a certain type of project you will work with. Developing your portfolio with a strong E-commerce project, for instance, can become a big benefit in working with lucrative clients. 

Define your perfect client

Understanding the price range, tools, and types of projects and clients you wish to work with will offer you a strong foundation for discovering your market. Later, you will discover how to find perfect clients for your work within that market. 

Nevertheless, understanding how you want to work on a project and who you want to see as your clients are only half of the path. You still need to find a lot of effort and patience within yourself to become a well-known expert. However, perseverance always proves its worth in the long run.