What Are Some Cost-Effective Marketing

Small business owners often do not develop marketing strategies to avoid additional costs. However, the small businesses whose leaders ignore their promotion with the help of marketing tools, most likely, will not develop and generate profit. There are many ways to promote a small business with a small budget. In this article, we will observe the best cost-effective marketing strategies for small businesses.

E-mail marketing 

For small businesses, e-mail marketing is a brilliant opportunity to build brand loyalty. The company can send information about sales, promotions, events to its existing and potential customers, inform them about news and the appearance of fresh entries on the site.

This strategy is suitable for small businesses because of the minimal cost. The company only needs to pay for e-mail software. E-mail marketing is a strategy that maximizes the return on investment (ROI), even more than with the help of social media. 

If the brand uses e-mail marketing in its strategy, then the next tips will be of significant help:

  1. To save money, observe and choose a list of services that provide free mailing, such as MailChimp.
  2. Don’t forget to optimize the context of e-mail posts. 
  3. Test different themes, the time of delivery, the days of the week, various creative approaches in your e-mails.
  4. Be sure to check how the message looks on different screens, as many people check their e-mails from mobile devices.

Small business owners should remember that clients are more loyal to those companies that talk about their employees, corporate life, and show an individual approach to everyone. And e-mail marketing is a magnificent tool for achieving a client’s appreciation, loyalty, and even influencing him to take action in favor of the brand. 


Consistent blogging is one of the most effective ways to increase brand awareness and to provide relevant and useful content to the target audience. A blog draws the attention of new potential customers who first hear about the organization, as well as reminds the current prospects of the brand. 

Blogging means regularly posting new updates to the brand’s blog or website. Although blogging is a technical part of advertising marketing, it is preferable to make a special plan as it is a repeating project and posts should be regularly updated.

The topics of the texts can be common problems that the brand’s target customers face and the ways of solving them, especially those the brand helps with. For example, an online store that sells aromatherapy oils may display the top five oils that help reduce stress.

Social media

Social media marketing (SMM) can be an affordable alternative to traditional marketing tools in reaching the current and potential clients of the brand. SMM has already got big popularity among other cost-effective ways of marketing. The most popular social media platforms are Instagram, Facebook, Twitter, etc. 

It is a promising way to promote goods and services using all available social media channels, which has the ultimate goal of increasing the brand’s sales volume. Correct and reasonable use of SMM allows the small business to acquaint its target audience with the brand, its products or services, to draw attention to the company’s activities, and to increase the traffic on the company’s website.

Social networks have some ready opportunities for small businesses that ensure the realization of marketing objectives:

  1. 24/7 customer support. 

Thanks to 24/7 client support, the administrator quickly responds to changes in the product or service, answers clients’ questions, and meets their proposals or demands.

  1. Dissemination of information in a geometric progression. 

Information about the service of the brand or interesting content can be transferred from one user to tens or hundreds of others, which positively influences the increasing awareness of the small business.

3. Segment advertising.

It is the possibility of segmenting users by criteria (gender, age, interests, preferences, place of residence) and the orientation of the advertising company in a particular segment.

4. Hidden advertising. 

The promotion of a product or service can be carried out in the form of tips, recommendations, and stories about a personal experience, which has a productive effect on potential consumers.

Posts in social networks do not require an unbearable budget and provide an influx of customers. 

Business partnership

To make the small business stronger, it is sometimes better to look for other small businesses and team up. This can be in the form of cross-promoting each other’s products and services, or hosting an event for the target customers of both brands.

To find potential partners, ask the target audience what products or services they need besides the ones your brand provides. Then make a list of these products and search for brands that can offer the required products or services. These brands are your potential partners. Cooperating with each other, you can create mutually beneficial marketing or event. 

Undoubtedly, by combining the resources, audience, and experience, small businesses can help each other grow.


It’s important for small businesses to find and test various marketing strategies to see which ones are best for attracting leads and increasing sales. The company doesn’t need to use all the above methods, it can choose 1-2 ways from the list that best suits the brand’s budget and goals. With the right strategy, small businesses can attract leads and sales just like large organizations.